Today is World Hearing Day and the World Health Organisation has taken the opportunity to launch the first-ever “World Report on Hearing”. In it, they warn that more than 1 billion young people are at risk of avoidable hearing loss, with the total number of people predicted to develop hearing loss rising to around 2.5 billion by 2050. A key message is prevention, warning of the immense social and economic cost of hearing loss if this increase continues.
Yesterday, Apple pre-empted the report by releasing findings from the first year of their Hearing Study. Their report shows that the average weekly headphone exposure for one in ten participants was higher than the WHO recommended limit. They remind listeners that “while catchy tunes can be tempting, you should consider listening to music and other media at the lowest enjoyable volume”. It’s a useful piece of research, as it is collecting real data about usage, providing some of the most accurate information we have on what people actually do.
In contrast, Spotify is still urging users to turn up the volume. Last week, at its virtual “Stream On” event. Spotify announced “a new HiFi service, which will deliver music in a CD-quality, lossless audio format”. It claims that “fans will be able to experience more depth and clarity while enjoying their favorite tracks”. To promote the new service, they’ve commissioned a short YouTube video from Billie Eilish and FINNEAS, which contradicts almost everything that the WHO is trying to do promote hearing health. It appalls me that anyone at Spotify released it. Here’s a transcript and a brief analysis of the opening conversation.