For most people these days, personal music means phones. Although our love for personal music started with Sony’s Walkman, it was transformed by Apple’s iPod, launching the iconic images of wires trailing from our ears. Since then, billions of users have moved to smartphones as the device of choice for personal music, increasingly using streaming services like Spotify. So the Mobile World Congress in Barcelona is a useful touchstone to gauge how that industry is taking note of the way we listen to audio.
For much of the last decade what we put in or on our ears has changed little. Dr Dre voiced his frustration at the “sub-dollar earbuds” that most people use, as a prime reason for manufacturing his range of Beats headsets. But it’s only in the last year that we’ve seen the emergence of real changes. The first is a sudden growth in wireless headsets, thought to be linked to the rise in mobile video and the inconvenience of cables when holding a handset. The second is the shipment of the first hearables in the form of wireless earbuds, which fit into each ear. They started with two successful crowdfunded campaigns, one from Earin in Sweden, the other from Bragi in Munich with their Dash earbuds, adds the further refinement of health and fitness sensors. Both are now shipping, along with Doppler’s Here. In their wake, over twenty other hearable devices have been successfully funded and a growing number of established manufacturers are joining in. So I was fascinated to see what the industry would be showcasing in Barcelona.