The UK Government has enlisted two cartoon characters – FATZ and DECCY to explain the need for smart meters to a sceptical public. FATZ – the corpulent blue one, represents the cold, uncaring fat cat executives of the energy industry, eager to take still more of your money, while the manic yellow DECCY represents the seriously scary civil servants of the Department of Energy and Climate Change who have been tasked with dreaming up the world’s most complicated and unworkable smart metering specification. Their bulging eyes and demented smiles tell the average consumer all they need to know about the UK smart metering plan and the mentality of the people behind it.
Claire Maugham, director of communications at Smart Energy GB, who’s responsible for the campaign said: “FATZ and DECCY are embodiments of what we’ve heard about consumers’ experiences about buying gas and electricity. We heard time and time again that people are anxious because they don’t know what they’re spending, they don’t know if they are on the right tariff or with the right supplier. It’s almost like they are out of control, causing chaos around the house like two naughtily children.” So it’s fitting that they’ve chosen utility bosses and DECC employees as models for their chaos and out of control metering specification.
The aim of the campaign is two-fold. Firstly to try and persuade consumers to allow a smart meter to be fitted, secondly to try to convince them they that might save money, not least because if they don’t it exposes the alleged consumer savings trumpeted by DECC as pure fiction, relegating the whole project into another expensive Government IT fiasco. Achieving either of Smart Energy GB’s aims looks increasingly difficult.