In 2020, the Mobile World Congress was one of the first victims of Covid, denying over 100,000 attendees their annual spring outing to Barcelona. Two years, later, it’s one of the first major exhibitions to stage a credible come-back. It’s not as big – the GSMA, who organise it are predicting around half the attendance figures. Despite that, hosting 50,000+ people for a four day conference and exhibition is still a major step back to normality.
It’s great, if a little strange, to be back. Enforced mask wearing makes serendipitous networking difficult, but the surprise is how busy it is. At the start of the first day, entry queues stretched around the front of the exhibition halls, and by mid-morning it felt busier that you’d normally expect on the opening day. It is smaller; there are empty gaps in the halls, and it’s absorbed the 4YFN startup event, which is a definite move for the better. But it was busy, with a bustling vibe, giving everyone the feeling that the constraints of Covid are behind us.
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