If you’ve been reading the mHealth blogs and analyst reports over Christmas and the New Year, you’ll have realised that medical apps are being promoted as being the next big thing. You’d be forgiven by thinking that by 2015 we’ll have given up on conventional medicine and the only reason we’ll be going to see our GP is because GPs will replace the Apps Store as the primary source of these apps. So, if you’ve any money left after Christmas the message seems to be to go and invest it in health apps development, as that’s where the cash will be.
Although it feels a little early in the year to be contrarian, I think that the industry is running before it can walk. Do we really think doctors are ready to be start practising the mantra of “first I’ll dispense an iPhone app; if that doesn’t work I’ll give them an Android one; and if they’re still not better I’ll put them on the Symbian app – if that doesn’t cure them, nothing will. They won’t come back after that!”.
I’m not knocking innovation in health apps. As I’ve said before the industry probably needs to think more out of the box than it currently is, but there are already lots around and there will be more to come. Whether they will transform our health is another matter, as is whether anyone will make money out of them. A lot of the current thinking seems to be making unsupportable jumps and simply inflating the mHealth bubble. Let’s look at whether it makes sense…